At AnyMind Thailand, we are a dynamic and forward-thinking MarTech firm committed to delivering innovative and effective marketing solutions to our clients. We are seeking a Strategic Planning Manager to shape and execute creative digital marketing strategies that drive results.
What You'll Do
- Clarify and analyze briefs handed by AE in order to understand business challenges, and goals in order to develop the proposal that serves the objectives of the client
- Responsible for Strategic Planning and/or Media Planning, depending on the requirements of each campaign
- Research, Analyze, and Make use of consumer insights and market landscape related to the brief provided by clients ensuring all executions idea align with strategy
- Familiar with digital communication strategy, online media strategy
- Develop compelling presentation slides and present them to internal teams and clients
- Plan the use and allocation of the online media budget in order to estimate the most impactful media KPI
- Work with AE, Creative planners, and Biddable/Media Buyer teams to develop and deliver the proposals
- Attend the meeting with clients to present the strategy and give insightful consultations
Who You Are
- Bachelor’s Degree in advertising, communication arts, marketing, digital media, or a related field
- At least 4 years' experience of strategic planning
- Experienced as a team leader or manager level
- Understanding of digital landscape and key measurement metric and able to suggest tracking mechanism to ensure business result of each proposal
- Strong presentation/communication skill is a MUST
- Understanding measurement metrics for different type of campaign
- Strong analytical skills and ability to mine large sets of data for actionable insights
- Able to work well under pressure and a tight schedule
- Good communication skill in Thai and English is a plus
Why You'll Love It
- Competitive salary
- Performance review (2 times a year)
- Performance bonus
- Annual paid leave
- Health insurance
- Social security
- Monthly birthday celebration
- Monthly, quarterly, annual MVP awards (prizes up to 8,000USD)
- Creative office environment located at EmQuartier
- Work in a professional and dynamic environment
- Good chance to explore new trends in the digital marketing industry.