Growth Marketing Analyst (training provided)

Do you want to be part of an ambitious, highly professional growth marketing agency that is ready to conquer Southeast Asia? Are you looking for a challenging role with a lot of autonomy, responsibility, ownership and a steep learning curve?

marketyze is a performance-led growth marketing agency based in Bangkok. We combine performance marketing, creative strategy informed by data, and rapid testing to deliver our clients measurable results. We are a group of passionate individuals who happen to enjoy digital marketing and e-commerce a lot, two dynamically changing areas in the 21st century.

We believe that the future of digital marketing is to be a “deep generalist” ─ a scrappy marketer who has knowledge across different digital marketing channels and functions, but at the same time has the actual know-how to both create a budgeting plan while also come up with effective creatives to be used as ads.

A Growth Marketing Analyst is a multidisciplinary role that combines the skills of someone who does media strategy, media planning, ad operations and client management all in one. You get full ownership of your own clients, where you try to come up with the right mix of strategies and tests, scaling what works, while also navigating all the key ad platforms and communicating your strategies to your clients directly, without a key account manager in between. You’re essentially someone who applies a growth mindset to the digital marketing field.

You do not need a background in digital marketing to do well in this role. We believe that if you have a strong passion for digital marketing, have a growth mindset and a desire to continuously learn and improve, and want to make an impact in helping our clients and our team grow, you’ll be the right fit in this role.

What would I do as a Growth Marketing Analyst?

• Develop, implement and test digital marketing strategies across channels to find the best method to grow each of our unique clients
• Create new and monitor existing campaigns on Google, Facebook, Instagram, TikTok, Youtube, LinkedIn, Shopee, Lazada and other digital marketing platforms
• Conduct data-driven (A/B) testing of creatives, audiences, landing pages, ad copy and campaigns to improve key metrics down the marketing funnel
• Manage and allocate budgets across campaigns and platforms to maximize ROI
• Assist on tracking setup using Google Tag Manager, Google Analytics and Facebook
• Communicate directly and proactively with clients regarding campaigns’ performance
• Regularly brainstorm and closely collaborate with our other teams - i.e. creative, tech - to come up with new ideas for tests or ways to improve
• Understand client’s business model and their unique challenges, audiences, messaging and brand positioning
• Adopt a client oriented approach to strengthen client working relationships
• Spend 20% of your time to help improve marketyze - these projects range from new service development, to service improvement to other core projects that help our company grow

How would you describe the right candidate for this position?

• Has an interest in kick-starting their career in digital marketing
• Looks for a steep learning curve
• Enjoys challenges and is willing to take on responsibility
• Has a curious mind that likes experimenting, testing and seeing the results from their ideas
• Is good with numbers
• Proficient in Thai and English languages (written and spoken)
• Fits in our culture (see more below) & matches our five values: has a growth mindset, takes ownership, looks for continuous improvement, is dedicated and is results-oriented

Do I need previous digital marketing experience?

Previous professional digital marketing experience isn’t required. Nevertheless, we will have a strong preference for candidates who have demonstrated some degree of interest in the field one way or another. For example, having managed a Facebook page or having completed a digital marketing course (online or at university) will be highly beneficial to your application.

How would you describe your company culture?

We are ambitious and curious individuals who try to do better and grow every day - for our clients and for ourselves. Growing professionally and personally simply gives us enjoyment and satisfaction. Within the team we recognize each other’s talents and unique personalities. We are all different yet proudly part of the same team. Everyone’s voice matters and we treat each other equally and with respect. We’re tightly knit so on a daily basis we work closely together and support each other. But it’s not all work! Cracking jokes, doing pranks, laughing out loud, doing team outings and having fun in general is just as important. In the end cherishing these moments is what gives life best memories meaning. In short: Work hard and have fun!

What would be my career path?

The most likely career path for you would be to become a Senior Growth Marketing Analyst within a year. Successful promotion requires demonstrating ambition to grow professionally, a noticeable improvement in hard and soft skills as well as the desire to lead other team members.

What can I expect working in marketyze?

• No day will be the same and you will grow quickly
• Competitive compensation of 20,000 - 30,000 THB gross monthly salary
• Bonus equal to 0.5-month salary every 6 months (after 1 or more years with us)
• Using both English and Thai
• Professional performance evaluation every month
• Transparent career path
• Work From Home on Monday and Friday, and one time optional WFH each month
• Social Security and Health Insurance (OPD and IPD)
• Monthly team activity planned by our CEO (Chief Entertainment Officer)
• Weekly team lunch planned by our CFO (Chief Food Officer)
• “Beer budget” every month for team members to use on food or drinks for bonding sessions
• Allowance for key trainings and development e.g. full reimbursement for presentation training by Toastmasters
• Laptop provided or an allowance (if you choose to use your own laptop instead)
• Reimbursement of travel expenses (client office and team events)
• Cool office in Summer Hill building at BTS Phra Khanong (<1 min from BTS)
• “Happy Thursday” - every third Thursday of the month all team members can leave the office early, at 3pm
• Continuous testing of our benefits & policies to never stop improving our environment

What does the application process look like?

The application process is simple:

• Send your CV and cover letter to careers@marketyze.io
• If you match our profile we will promptly share a 40-minute online analytical test, as well as a test that would verify your on-the-job skills
• If successful with the test(s), we will schedule a first-round general interview in our office with three people: our CEO, your future supervisor in the role and our people ops & talent associate. If an in-person interview is not possible, alternatively the interview will be held online
• If successful on the first round interview, there will be a case study in Excel format and a second round remote interview with our co-founder. The format of the interview as well as the line of questioning is identical to the first round, but here we will likely ask further on aspects of you we would like to know more about
• If successful on the second round interview, we will schedule a third round cultural fit interview with your future supervisor as well as two other team members (in Thai). The goal of this interview is to make sure you fit well in our team & culture, and thus the line of questioning will revolve around establishing this

Done! By the end of the same week your third round cultural fit interview is held, you will hear the final result, which is either an offer letter or a rejection email. In most cases the application process will be completed within two weeks of submitting your resume.

Kindly note: only shortlisted candidates will be notified. On Mondays, Wednesdays, and Fridays, we will send out an email to our shortlisted candidates, which means you might get an email from us on any of those days.

If you’re looking forward to our email and didn’t get it yet, we would highly recommend you check your spam folder:

• Find our email as sent from our domain @marketyze.io with the subject: “Thank you for applying! | [role] | marketyze | [month year] | [your name]”
• Mark our email(s) as “not spam”