VP of Marketing

SkillLane is looking for VP of Marketing and strategy will lead the development of company’s strategy and marketing directions for SkillLane to reach its business objectives. This person needs to comply with SkillLane policy including information security management system policy…., apply now!

Strategy-related responsibilities:

• Lead the go-to-market strategy (targeting, channel mix, marketing ecosystem design, performance measurement) for one or more accounts, with each account consisting of one or more brands.

• Develop/oversee development of annual tactical plans.

• Formulate solutions to clients’ marketing challenges and produce related project briefs.

• Work with the Analytics team to analyze brand performance and recommend optimizations.

• Exhibit thought leadership by authoring POV documents related to industry/technology trends 

• Serve on account-level leadership teams, responsible for client relationship, financial, and operational growth.

• Participate in new business pitches.

• Contribute to Activation Strategy craft development.

• Mentor the team and facilitate their professional development

Marketing-related responsibilities:

• Strategy and Planning. Take ownership of brand direction and drive company to the future.

• Oversee and scale internal teams (Social Media, Performance, Community, Growth).

• Messaging. Work hand in hand with marketing team to build and scale brand messaging.

• Partner with company leadership to define quarterly growth targets.

• Oversee marketing budget analysis.

• Responsible for identifying and implementing specific marketing activities, along with monitoring,measuring, and responding to the results of these efforts.

• Build and manage paid performance, social, event, offline, search display, and partner marketing campaigns.

• Drive market awareness.

Qualification 

• A Bachelor’s degree in marketing, management, or other business-related degrees.

• At least 7 years of experiences in marketing especially in eCommerce.

• Have strong experience in Digital Marketing especially Performance Marketing and Branding communication

• Have strong business acumen and experienced with startup culture

• Direct experience in supervising a team.

• Able to work with numbers.

• Advanced Thai and English Communication required.